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For more than a decade, Worthington Communities has been utilizing outdoor advertising to market its Southwest Florida communities, including Renaissance, its newest luxury golf course community in Fort Myers. According to Director of Marketing, Kerri Goldsmith, "Billboards are an integral part of our advertising campaign. They must extend the consistent look, feel and image that are portrayed in the other mediums we use. When monitoring traffic through our sales center, the stats show that they are effective for creating awareness of our communities and the locations". "The sales team at Carter Outdoor is one of the most professional and responsive that I have ever dealt with. They take the time to understand our needs and offer opportunities which fit those needs. The billboards are produced and installed very quickly and are well maintained, providing excellent representation of our communities". For information regarding Worthington Communities, go to DiscoverRenaissance.com |
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