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When Joe North opened The North Law Firm in 1996, he knew he needed high profile advertising to compete with larger and well established personal injury law firms. Mr. North also recognized the importance of advertising cost efficiency and effectiveness, in view of typical demands on capital for new business start-up.

Joe's choice to accomplish this task was Outdoor Advertising. Since the installation of his first bulletin in 1996 on the major route leading directly to downtown Fort Myers, The North Law Firm has expanded its services to include several Southwest Florida markets. Now sporting four strategic bulletins, Joe North has become highly recognizable and sought after for his legal expertise.

Mr. North says, "My law firm had only been open for a few months before I proceeded to contract for my first billboard. For the last five years, with the assistance and recommendations from my Carter marketing consultant, Mary Fuess, I have utilized additional permanent and rotary bulletins to expand my market coverage. I can say without hesitation that outdoor advertising is an essential element of my marketing plan, in fact, it continues to be my principal medium since I started my business". Interested in more? Go to www.thenorthlawfirm.com