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Miromar Outlets relies on
outdoor advertising as a critical element of their marketing
mix. Jeff Staner, General Manager, says, "We have found
billboards to be the most effective strategy in our efforts to
reach tourists, build awareness among local clientele and
reinforce name recognition in the region. Billboards have
several advantages over other forms of advertising; they
create a large, immediate and repetitive impact, while also
affording businesses the opportunity to employ the boards as
directionals to their respective locations". Regarding Miromar Outlets' relationship with Carter Outdoor, Mr Staner had this to say. "We have been consistently satisfied with Carter. Creative and repaint work is completed in a timely manner, the boards are well maintained, and we are always kept abreast of newly available boards that may be suitable to our needs. In short, we are extremely happy with the service we receive from Carter, and even more pleased with the response that their billboards elicit. It is without hesitation that Miromar Outlets confidently recommends the company and its products". Please visit their website at miromar.com. |
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